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The Alpine Advantage

Your Local Bike, Skateboard, Ski and Snowboard Shop

We proudly serve all types of enthusiasts, including new and veteran riders, road and mountain aficionados, recreation and transportation cyclists, aspiring skateboarders, downhill ski racers, snowboard halfpipe shredders, and so many more.

Whether you prefer to shop on our website or to come visit us, we’re here to help you with all of your needs. We are always excited to help you with any questions, whether that be about products, service you require, or information on the best spots to ride!

About Alpine Cycles

Founded by brothers Bob and Kurt Eppley, Alpine Cycles has been serving local Michigan communities since 1981. Being family-owned and operated, we know who is most important, our valued customers and neighbors. We are passionate about what we do, and even more passionate about helping you do what you love most.

Why choose Alpine Cycles?

Family Operated

Founded by brothers Bob and Kurt Eppley in 1981, we treat you like family. We aren't your average bike shop, or skate shop, or ski shop. Our staff is not only helpful, we are crazy about what we do.

Stellar Service

We know the importance of keeping our customers happy. We continually train our technicians to provide thorough and professional services. We treat your equipment how we would treat our own!

Earn Money Back

Alpine Cycles Loyalty Program is all about thanking you for being a loyal customer. Earn points towards gift cards, in-store credits, and special deals on products for rewards members only.

Ride Now, Pay Later

Thanks to our special financing offers, a fantastic new bicycle is within your reach. We offer 6 month deferred-interest* special financing plans, allowing you to ride now and pay later.

We Listen To You

It sounds so simple, but it means so much. We want every individual to feel 100% confident in each purchase, so we take the time to work and build relationships with our customers.


Community Support

Alpine Cycles makes a huge impact on our local community every year, getting involved in numerous community focused events. We make sure to support those support us!


Meet Our Staff

Kurt Eppley - Store Owner

Kurt founded Alpine Cycles with his brother Bob in 1981. He helped expand the business into Skateboards and Snowboards early on. For decades he has been involved in the Port Huron community, working to bring health and happiness throughout the area.

He rides a Giant LaFree E-Bike. 

John Eppley - General Manager

John, son of Kurt, first started while attending college. He has since taken over General Manager responsibilities. Outside of cycling, John is a speed-cuber. He can solve a 3x3 Rubik's Cube in an average of 12 seconds.

He rides a Giant TCR Advanced Pro 0 Disc.

Jacob Hager - Service Manager

Jacob grew up riding bikes, and found a talent repairing them. He is an avid BMX rider. He runs his own Youtube Channel, and clothing brand, Hager Co.

He rides a custom BMX bike - always changing parts to match his style!